As the CEO and cofounder of MunchPak, I expanded our offerings to include a B2B sales platform called "Snacks for Work." This initiative provided companies with an easy way to energize their teams, boost morale, and offer a unique snacking experience in the office.
Overview
MunchPak aimed to grow beyond direct consumer sales by offering snack solutions for offices. The goal was to create an easy way for companies to subscribe to regular snack deliveries, making workplaces more enjoyable and boosting employee morale. The challenge was to develop a platform that combined the fun nature of MunchPak with a professional appeal.
One company noted that Snacks for Work became the highlight of their team's weekly meetings, fostering excitement and creating moments of bonding.
Brief
The objective was to design a B2B platform that allowed companies to easily sign up for snack deliveries and customize their subscriptions. The solution needed to be flexible, easy to use, and emphasize the benefits of keeping employees happy with a variety of global snacks.
Solution
We designed an intuitive platform that enabled companies to manage their snack subscriptions, choose from different snack box options, and schedule deliveries to suit their office needs. The user interface was simple, with clear pricing and customization options that allowed companies to curate the perfect snack selection for their teams.
The platform offered flexibility for managing employee addresses: businesses could upload a CSV with employee emails to trigger a personalized email where employees could enter their addresses, or they could upload a CSV with delivery addresses directly. Companies could also opt for one large box of 250 assorted snacks—featuring a variety of sweet, sour, savory, and salty options—ensuring something for every preference in the office.
The messaging and branding for Snacks for Work emphasized the value of providing unique, globally sourced snacks as an employee perk. This approach helped companies stand out while improving employee satisfaction—turning snack breaks into moments of excitement and cultural discovery.
“Snacks for Work has been a great addition to our office. The platform is easy to use, and our employees really enjoy the variety of snacks we receive each month. It's a fun perk that brings some extra excitement to our workdays.”
Dave R